Bogged down by the hassle of changing gas prices displayed in your gas station?
Looking out for a Gas Price Sign that could catch the eye of a passing motorist or entice a prospective customer?
A Digital Signage could be the answer!
Display dynamic gas prices and more, as well as grow your business!
Choosing an appropriate Digital Signage or Gas Price Sign for a gas station, however is indeed a challenging task.
If you own or manage a gas station, you know that having an eye-catching outdoor gas price sign is essential to attract customers and increase sales. But with so many options available, how do you choose the right one for your business? Here is a guide to help you navigate through the decision points to find the perfect one for your business.
Size and Design
Having an eye-catching design is of paramount importance while selecting an electronic signage. Size of the LED Gas Price Sign display should be appropriate for the gas station’s area - neither small that it compromises visibility or big that overwhelms the overall look of the gas station.
Visibility
The gas price sign and the contents need to be visible to both customers entering the gas station, as well as motorists passing by. The sign should support viewing from long distance and have adequate lighting to provide clarity even in low outdoor visibility. Also, the sign needs to be installed at a vantage spot that enhances visibility and reckons the traffic patterns.
Before zeroing in on the exact location and the mounting options, please be mindful of local regulations regarding the permissible height at which the signage is to be mounted.
Durability
Unlike other businesses, a gas price sign is rarely placed indoors. It is placed outdoors and has to face the vagaries of the weather, be it sunshine, rain, wind or extreme temperatures. The sign board should therefore be made of materials appropriate for the weather conditions of the locality. Signs made from high-quality materials, such as aluminum or steel are designed to resist rust and corrosion. Also, the sign needs to be waterproof and with protective coating to prevent damage from UV rays. A durable and weather-resistant sign would last longer and require less maintenance, saving time and money in the long run.
Based on the weather conditions, it may also be necessary to choose between installing the screen in a protective case housed in a separate enclosure or building a water-proof display.
Weather-friendliness is an important variable in choosing the right gas price sign. It would do well to check whether the product has climate controls and whether it satisfies criterion laid down by National Electrical Manufacturers Association (NEMA).
Technology
There are several technological alternatives available ranging from traditional gas price signs to LED gas price signs that are technologically superior. It may be ideal to select a technology that aligns well with the business as a whole. While LED signs provide energy efficiency, brightness, and ability to display dynamic content, traditional signs provide affordability as well as attractiveness. LED Displays use less energy, require low maintenance, and also do not generate much heat.
Aesthetics
An aesthetic appeal for your gas station can go a long way in attracting and retaining customers. It is therefore necessary to choose a gas price signage that matches the theme and colour of your gas station and increases the overall ambience. The overall look of a gas station’s exterior does count in adding to the customer experience. It goes without saying that a well-designed gas price sign would add to the branding of your gas station.
Add-on features
Dynamic and creative content is always potent at generating viewership. LED Gas Price Sign can also incorporate details of promotions, offers etc that can entice both new and existing customers. A Gas price Sign, if utilised properly can be used as a potent marketing tool, boosting in-store sales, promoting rewards and freebies and even as a platform for third-party advertising. Before finalizing a product and a service provider, it may be good to ascertain what are the add-on features that can enhance the value of the business.
Flexibility
With gas prices subject to the most dynamic pricing pattern, having a sign board that easily allows for updating the prices is a key decision variable. There is nothing more harmful to the business than having a display board and yet displaying obsolete or outdated prices.
Prompt and professional service
Installing a gas price sign and availing the services of a professional service provider entails delegation of a part of work of the business to an external agent. It is therefore necessary to choose a service provider who will be prompt, professional and efficient in service as it can make or mar the fortunes of the business.
Cost
Matching the cost of the sign with the budget is also a key requirement. The cost of the signage would depend on the materials used, the technology applied etc. The pricing structure comprising the fixed and variable costs need to be analysed. It would be advisable to assess whether there are any hidden costs. Ideally, it would also do well to ascertain the costs of the service quoted by various competitors as well as details of customer support, warranties etc available with the product.
A Gas Station Digital Signage solution must align with the dynamism that is the associated with the business. Despite the overwhelming options available, doing the necessary research and choosing the right one can undoubtedly add to the value of your business.
For all your queries related to Gas Price LED Sign, contact us at sales@rttdigitalsignage.com. To know more about our wide-ranging LED displays for Gas Stations kindly check out Gas Station LED Page.
Tags - digital signage cost effective gas price led sign gas station increase sales